ACCIONA Producciones y Diseño promotes the “Marca España” in Germany

September 16, 2015 | Events, Shows

The company has designed and produced a 3D spectacle using the video mapping technique. It has showcased the values of Spain during the week of the German-Spanish summit in Berlin.

Through “Marca España”, the emblematic Potsdamer Platz in Berlin has been the scene of night projections of the audiovisual titled Spain today, a new vision of Spanish talent, highlighting the strong points and best-known features of Spain in the world. The video mapping −which lasted 8 minutes− was projected onto a large undulating structure 13 meters long by 9 meters high. It evoked the Spanish letter “Ñ” and provided a summary and reflection of modern-day Spain through well-known examples of its artistic, cultural, industrial, commercial, technological, gastronomic and sports heritage.

The inauguration of the event −central to the “Marca España” campaign− in the heart of Berlin was presided by Spanish Minister for Foreign Affairs and Cooperation José Manuel García-Margallo within the framework of the German-Spanish summit headed by German Chancellor Angela Merkel and Spanish Prime Minister Mariano Rajoy. Both dignitaries had the opportunity to watch its premiere during their official meeting.

After its national presentation in Barcelona in March this year, coinciding with the holding of the World Mobile Congress, a benchmark event in advanced technology, the projection of the video mapping spectacle Spain today in Potsdamer Platz represented the international debut of the “Marca España” campaign, aimed at highlighting and promoting the country abroad.

The result of an overall commitment to sustainability on the part of ACCIONA Producciones y Diseño, the event was ‘carbon neutral’, i.e. the CO2 emissions generated by it will be offset in a clean energy project, achieving a final emissions balance of zero.