ACCIONA Producciones y Diseño exhibits the latest tendencies in museographic languages in the Panasonic Museums Solutions Day

December 9, 2015 | Exhibitions, Museums

Held in the Contemporary Art Museum in Barcelona, the event brought together a number of professionals from the museum sector to find out about the latest in visual technology and Business Intelligence applied to museums and exhibitions. The MACBA museum in Barcelona hosted the Panasonic Museums Solutions Day, an event held last November 17th and organized by Panasonic under the title “Visual Solutions for the World’s Most Memorable Museums”. Heads of technicians and creative professionals from more than 20 museums and exhibition halls from all over Spain were present at this event dedicated to showing the latest in visuals solution and Business Intelligence for museums and exhibition halls. Panasonic invited Manuel Fernández, Business Director for ACCIONA Producciones y Diseño (APD), to attend to give a speech concerning new museographic languages and give an explanation of a particularly successful case. The numerous attendees who followed the presentation had the opportunity to find out about what the latest tendencies in languages and communications supports as applied to museology. His presentation made clear how new languages – thanks to the incorporate and use of technology which is ever more sophisticated and emergent – are renewing and displacing traditional museography in museological discourse, showing its effectiveness in placing value on historical heritage. What truly marks the difference in the use of these novel technological resources with respect to the traditional model is that they permit going beyond and achieve not only approaching the visitor, traditionally passive, but actually inviting him to participate in the discourse. Nevertheless and by means of conclusion, he wished to make it clear that technological solutions should never prevail over the museographic content itself, as it is the responsibility of the companies and professionals in the sector to carry out an analysis of the transmission and pedagogical feasibility of the new technologies so that they are used responsibly. ManuelFernandezManuel Fernández has successfully explained in detail the Jewish Museum and Tolerance Center project of Moscow, one of the biggest Jewish museums in the world, designed by the North American company Ralph Appelbaum Asociates commissioned by the Federation of Jewish Communities of Russia and whose technical development and museographic planning were carried out by APD. This museum is a clear reference point for integration of new technological languages which potentiate novel communications supports, diverse museographic discourses which have as their objective to honor historical heritage, contextualizing them through information, interpretation and experimental interaction.