ACCIONA Producciones y Diseño has designed, implemented and set up the exhibition commemorating Trasmediterránea’s Centenary, based on an immersive scenography concept that offers a powerful and emotional experience to all visitors.
The experience submerges the visitor in the company’s history by means of large-format graphic recreations and settings that bring life to the pieces on exhibit, that also combine with technological devices that unite the company’s past, present and future.
Trasmediterránea has entrusted ACCIONA Producciones y Diseño (APD) with the design, implementation and set up of the exhibition to commemorate “100 years of Trasmediterránea (1917-2017)”, organised by the historic shipping line for its Centenary and which opened on 26 January at the Museu Marítim of Barcelona. The exhibition will close on 2 May 2017.
The exhibition that APD has created for Trasmediterránea covers a surface of 480 m2, characterised by an immersive and emotional scenography experience that brings the visitor closer to Trasmediterránea’s history by combining scenographic resources to enhance the pieces on exhibition.
APD has designed, developed and implemented the exhibition’s concept in its entirety including the pieces and models on exhibit, large-format images of the most representative ships of each period, real scale interior recreations and an immersive audio-visual with the Company’s highlights, achieving an educational approach to the Company’s past, present and future.
The exhibition is divided into four areas to cover the most relevant periods of Trasmediterránea’s history: Origins of Trasmediterránea (1917-1945); Autarchy. The INI and the reconstruction (1946-1977); Nationalisation and modernisation (1978-2001) and Privatisation and innovation: Grupo Acciona (2002-2017). To represent each of these four periods, the visitor experiences a spectacular scenographic resource: the funnels of the most iconic ships, strategically placed throughout the visit and acting as the most characteristic elements of each historical period.
Visually powerful, the exterior of each funnel recreates the original funnel of the corresponding ship, a resource that becomes a point of union easily recognisable by the visitor, additionally supported by large-format graphic recreations of ships’ interiors, giving context to the selected pieces of each period. Carefully selected, the pieces on exhibition give visitors the feeling that they are walking inside a ship, from the sumptuous lounges of the first steamboats to the first high speed ships. Along the way they experience the passing of time through the appearance and peculiarities of each recreated space: lounge and dinning room for the first period, bridge and engine room for the second, seating area and on-board shop for the third, and lounge area and touchscreen access area for the present period.
The selected pieces and models come primarily from Trasmediterránea’s collection on loan at the Museu Marítim of Barcelona. In addition, there are other pieces, objects and models owned by the Company or donated by former employees.
Immersive audio-visual feature
One of the highlights of the exhibition designed for Trasmediterránea’s Centenary is an audio-visual and immersive cube or monolith transmitting its values as a company that, for the past 100 years, has been helping people from opposite sides of the sea to travel to work or for pleasure, to come together or, simply, to return home.
This “cube” is inspired by the current colour of the ships (white and red), and represents them conceptually in the exhibition space. The exterior is formed by a curtain of mobile aluminium pieces with the Centenary’s logo. It represents the ship visitors will board to travel back in time to the origins of the Company and return back to the present and the vision of Trasmediterránea’s future.
The years and evolution of the different images mark the passage of time. Ports, iconic ships, travellers and crews are the protagonists. Sounds of bygone times, the sea, the docks or the foghorns of ships departing achieve the total temporary immersion of the visitors.