APD has organised the entire event with which the shipping company has welcomed the arrival of summer.
Live music and firework displays for clients and public authorities to enjoy.
The imminent arrival of summer has been the perfect excuse for the party that TRASMEDITERRANEA organised on June 8th in Valencia, one of the shipping line’s key ports.
ACCIONA Producciones y Diseño was the company selected to organise the event in full, from its original design and conception, to its implementation, including the social media plan. In this sense, APD developed a special Instagram campaign with a competition promoted by five Valencian influencers who organised prize draws for their followers with tickets to attend the event.
The chosen venue was the Veles e Vents building, a privileged location offering panoramic views of the city, the beach, the inner harbour and one of TRASMEDITERRANEA’s own ships.
To decorate the different areas of the event, ACCIONA Producciones y Diseño created a nautical-based theme to the decoration adding a special identity and individuality inherent to TRASMEDITERRANEA.
The event began at dusk with a small reception and cocktail party hosted by Grupo La Sucursal, an acclaimed gastronomic Valencian company with 1 Michelin star, 5 Repsol suns, one National Innovation Award (2009) and one National Gastronomy Award (2015), among other recognitions. After the dinner, guests enjoyed live music from several international DJs, such as Carlos Jean, and, as the grand finale, a firework display.
Approximately 400 guests attended this private event, among them TRASMEDITERRANEA clients and public authorities.